![]() You gotta love News Corp., they’re always there for you when they need you.īut by far the most interesting news is the Yahoo/Google alliance. My guess is the counter offer wasn’t very interesting, so they switched sides. They put in a bid for Yahoo in February ( more), which was reportedly countered just a couple of weeks ago. In a move reminiscent of the Italians switching sides in World War II, they’ve abandoned their Yahoo soul mate for a more compliant Microsoft. If a Microsoft/Yahoo deal goes through, the only realistic suitor for AOL is Google, and that gives them little negotiating leverage. The formal entry of AOL into the discussions suggests Time Warner wants to offload the asset soon. has switched teams and is now in Microsoft’s camp. ![]() And they threw their own curve ball as well: News Corp. Microsoft responded that the Google deal is a precursor to handing over de facto monopoly power of the search advertising space. And second, that they will run, ahem, a two week test of Google Adsense on 3% of their Yahoo search results page, instead of their own ads. First, that they were very close to agreeing to terms that would combine Yahoo and AOL as an alternative to the Microsoft deal. Yesterday Yahoo made two announcements/leaks. Microsoft and Yahoo are done, for the most part, with sternly worded letters. ![]() I can’t say neither side is throwing punches any longer in the epic fight over what’s left of Yahoo.
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June 2023
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